Leib's first 'Captions Company' launched in 1992
Leib recognized the potential of "caption technology" and started Prime Time Reader, his first CC initiative with a mission to "Turn passive TV time into beneficial reading time". Based on his 1992 vision "Make Screen Time Reading Time ® " is a proudly registered trademark of the USPTO. Watch the video!
"The "Caption Thing" was always at the back of my mind as we lived more than ever in a digital world with laptops, cell phones, and tablets all a major part of life. I was always captivated by a national campaign's power to shift mindset in America – take the Buckle Up seatbelt campaign, and how ultimately, it saved thousands, if not millions, of lives since its inception. The Recycling and Designated Driver campaigns also had the same positive impact on society and our planet." - Leib Lurie
Click to see the "infomercial"
The Lurie Family Prime Time Reader TV spot, 1992
The Click! CaptionsON Literacy Campaign is dedicated to
Social Justice Trailblazer, Education Advocate, Author, Community Activist and Leib's Mom
Ellen Lurie was the first female newscaster on NBC who started an innovative community pre-school program in Harlem - testifying in Congress on its importance- and the program went nationwide under the name Head Start.
Leib Lurie is a Thought Leader building on his mother's Ellen Lurie's legacy to:" Make Screen Time READING Time"
Strong reading skills lead to wearing many "Success Hats" in school, jobs, and life. Love of reading helps create impact, empathy and success worldwide because the ability to read connects the world and is 100% inclusive.
CaptionsON is a non-profit Public Service LITERACY Campaign co-created in
Dayton, Ohio, USA: Kids Read Now Toronto, Ontario, CANADA: Caption.Cool Canada