Click! CaptionsON Literacy Campaign is dedicated to COURAGE, INCLUSION and LOVE of LITERACY of: 

ELLEN LURIE
​
Social Justice Trailblazer, Education Advocate, Author, Community Activist and Leib's Mom 


The Click! #CaptionsON Literacy Campaign can trace its roots back to Ellen Lurie, Leib's mother, who instilled his passion for literacy, and it is dedicated to her trailblazing legacy. 

Ellen Lurie was the first female newscaster on NBC who started an innovative community pre-school program in Harlem - testifying in Congress on its importance- and they funded the program nationwide under the name Head Start.
​Click! CaptionsON  is dedicated to the legacy of Ellen Lurie

The #CaptionsON Literacy Campaign
​- part two of a Mother-Son Literacy Legacy 
Strong reading skills lead to wearing many "Success Hats" in school, jobs, and life. Love of reading helps create impact, empathy and success worldwide because the ability to read connects the world and is 100% inclusive.  
 Yet screen time is robbing most children of the love of and proficiency in reading. We need to bridge  the divide between literacy and screen time.

​​Closed Captions are free, easy to use, and built-in and are also known as SUBTITLES, especially in the UK, India, Mexico, Australia, and other countries. Check our Video Tutorials for TV/streaming channels. 

To create a positive impact, we need to use empathy and realize that addictive screen time is here to stay and work around that fact by getting kids to read along with captions/subtitles when they watch TV, stream video, or play games online.

The Buckle Up  Seatbelt Campaign saved millions of lives and began by educating the public through Public Service Announcements via endorsement of  A-List celebrities who gave their support to join the cause and shift national mindset – one heart and mind at a time.  
Make Screen Time Reading Time® 
​

​Leib's first 'Captions Company' launched in 1992 
Leib recognized the potential of "caption technology" and started Prime Time Reader, his first CC initiative with a mission to "Turn passive TV time into beneficial reading time". Based on his 1992 vision  "Make Screen Time Reading Time ® "  is a proudly registered trademark of the USPTO. Watch the video!

"The "Caption Thing" was always at the back of my mind as we lived more than ever in a digital world with laptops, cell phones, and  tablets all a major part of life.  I was always captivated by a national campaign's power to shift mindset in America – take the Buckle Up seatbelt campaign, and how ultimately, it saved thousands, if not millions, of lives since its inception. The Recycling and Designated Driver campaigns also had the same positive impact on society and our planet." - Leib Lurie
The Lurie Family Prime Time Reader TV spot, 1992 ​




“Literacy is a bridge from misery to hope." - Kofi Annan

Reading is a fundamental human right, like shelter and food and illiteracy is a powerful enemy of Quality Education worldwide, especially in Covid -19 pandemic times.  

The  #CaptionsON Literacy Campaign is proudly aligned with the  United Nations Sustainability Development Goal:  #4 Quality Education.

​Our mission to Make Screen Time READING Time is both local and global in its urgency for all countries with cable and online capabilities to empower quality education through literacy. 

Learn more: https://www.un.org/sustainabledevelopment/education/
​
António Guterres, Secretary-General of the United Nations




 Captions ON + Subtitles ON = Success ON

Although they seem the same and are often interchanged, there is one significant TECHNICAL  distinction between CAPTIONS and SUBTITLES.

​Captions are a transcription of dialogue and descriptive terms of sound heard on-screen  (i.e., music, thunder, etc.).

Subtitles are a translation of the dialogue without the descriptors. 
​
Captions and subtitles both appear as text on the bottom of your screen, and when kids read along, no matter what country they are in, reading improves, and kids Click! Success ON 

We are currently exploring partnerships in other countries to Click! #SuccessON! and join forces globally to Make Screen Time READING Time ®. 

 
​
Potato, Potato? Both captions and subtitles improve reading. 




UN
Click here for the GLOBAL GOALS.
 Click HERE to learn more.
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