The #CaptionsON Literacy Campaign
Strong reading skills lead to wearing many "Success Hats" in school, jobs, and life. Love of reading helps create impact, empathy and success worldwide because the ability to read connects the world and is 100% inclusive. 

 Yet screen time is robbing most children of the love of and proficiency in reading. We need to bridge  the divide between literacy and screen time.

​​Closed Captions are free, easy to use, and built-in and are also known as SUBTITLES, especially in the UK, India, Mexico, Australia, and other countries. Check our Video Tutorials for TV/streaming channels. 

To create a positive impact, we need to use empathy and realize that addictive screen time is here to stay and work around that fact by getting kids to read along with captions/subtitles when they watch TV, stream video, or play games online.
Make Screen Time Reading Time® 
The Buckle Up  Seatbelt Campaign saved millions of lives and began by educating the public through Public Service Announcements via endorsement of  A-List celebrities who gave their support to join the cause and shift national mindset – one heart and mind at a time.  

Our vision is to emulate this strategy. We need Literacy Champs who love reading, writing, words, and their power to help us spread the word and share their literacy "Success Hat" stories and support our #CaptionsON mission. Tall order? Yes. But, GAME ON. We begin by celebrating the work of  444 Authors as we  respectfully ASK for their help to Make Screen Time READING Time. ​




The 444 Author ASK:
Who better to ASK to share their literacy Success Hat story to encourage everyone to Make Screen Time READING Time and Click! #CaptionsON than book-loving Authors?
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We created (an actual) library of books from 444 Authors with diverse, influential voices from all walks of life to respect, honor, and showcase their work and impactful quotes. The 444 Authors include teachers, activists and military,  inventors, artists, athletes, musicians  astronauts, chefs, entrepreneurs – and storytellers– all united through their love of words, which they have shared with the world to READ.

​​​Via customized "video ASK," we ask these 444 breathtakingly talented global Authors with strong voices to be Literacy Champs and give kids the gift of 3 minutes to: 

1) RECORD  + SHARE a 60-second video sharing their love of reading story and how reading helped them wear their "Success Hats " and why kids and parents need to Make Screen Time Reading Time and Click! Captions ( or Subtitles) ON (depending on their country)

A glimpse into our '444' library:

Click by letter to see all the 444 books we love:  
​​​A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 
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#CaptionsON Video booth
Our  #CaptionsON! Video Booth was created so that book lovers all over the world and all walks of life can champion and share their love of reading and how reading helped them SUCCEED in life - while also helping grow the #CaptionsON  campaign into a global literacy  movement. The booth has 11 categories  and over 100 customized background screens for your video.

Which Video category BEST suits YOU?

1. Book Lovers + I'm just ME
2. Kids, Parents + Grandparents
3. Military+ Frontline
4. Teachers + Activists 
5. Athletes + Adventurers
6. Techies + Podcasters
7.  Entrepreneurs + Professionals 
8.  Actors + Musicians 
9.  Artists + Writers 
10. Astronauts + Scientists
11. Chefs + Makers of COOL Things 

​Record your Video here! 

Check out our made-with-heart Video Backgrounds!



Success Hat Selfies
Since the ability to read well is the foundation of SUCCESS in school, jobs and life we thougth it would be cool to create our virtual Success Hat Selfie Booth so everyone can share 
 Check out our 52 cool Hats +




“Literacy is a bridge from misery to hope." - Kofi Annan

Reading is a fundamental human right, like shelter and food and illiteracy is a powerful enemy of Quality Education worldwide, especially in Covid -19 pandemic times.  

The  #CaptionsON Literacy Campaign is proudly aligned with the  United Nations Sustainability Development Goal:  #4 Quality Education.

​Our mission to Make Screen Time READING Time is both local and global in its urgency for all countries with cable and online capabilities to empower quality education through literacy. 

Learn more: https://www.un.org/sustainabledevelopment/education/
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António Guterres, Secretary-General of the United Nations

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 Captions ON + Subtitles ON = Success ON

Although they seem the same and are often interchanged, there is one significant TECHNICAL  distinction between CAPTIONS and SUBTITLES.

​Captions are a transcription of dialogue and descriptive terms of sound heard on-screen  (i.e., music, thunder, etc.).

Subtitles are a translation of the dialogue without the descriptors. 
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Captions and subtitles both appear as text on the bottom of your screen, and when kids read along, no matter what country they are in, reading improves, and kids Click! Success ON 

We are currently exploring partnerships in other countries to Click! #SuccessON! and join forces globally to Make Screen Time READING Time ®. 

 
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Potato, Potato? Both captions and subtitles improve reading. 




UN
Click here for the GLOBAL GOALS.
 Click HERE to learn more.
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