Make Screen Time READING TIME Campaign: geared towards 4th to 8th Grade Students
MISSION: “Make Screen Time into Reading Time.
improve literacy during screen time consumption to Click! Captions and leave them on as a habitual act - same as getting into a car and putting on one's seatbelt. - especially during Covid worldwide restrictions, and challenges to education which will make the summer reading slide even more dramatic in 2021.
a) to inspire every family to “Make Screen Time Reading Time” when they Click! Captions during TV, online videos and games to read along with captions to improve reading skills. Closed Captioning is free, easy and cool!
b) to further promote the use of Closed Captioning in the Deaf/Herd of Hearing Communities - worldwide through screen time consumption along traditional TV closed captioning usage
c) to empower new immigrants to learn their new countries' language during screen time - as they juggle all th
To drive all kids to Click! #CaptionsON during screen time to improve their reading skills in a cool, fun, free, way that will, in time, become an automatic reflex, (like buckling up your seatbelt is a reflex now, before starting to drive).
VALUES: Literacy. Creativity. Inclusion. Empathy. And FUN!
PASSION: Truly a passion project, the Click! #CaptionsON campaign was crafted with passion as each one of us believes in the power of literacy to enhance lives and particularily the use of captions to enhance literacy. We are fearless and ready to fail at first in order to succeed in the long term and realize our mission of changing mindsets to consume all screen time with Click! #CaptionsON to improve literacy worldwide especially in our "new normal" post-COVID world.
The Click! #CaptionsON Literacy Journey (really!) began in 1958 with Leib's Mom - Ellen Lurie.