MISSION: “Make Screen Time into Reading Time. and t improve literacy during screen time consumption to Click! Captions and leave them on as a habitual act - same as getting into a car and putting on one's seatbelt. - especially during Covid worldwide restrictions, and challenges to education which will make the summer reading slide even more dramatic in 2021.
PURPOSE:
a) to inspire every family to “Make Screen Time Reading Time” when they Click! Captions during TV, online videos and games to read along with captions to improve reading skills. Closed Captioning is free, easy and cool!
b) to further promote the use of Closed Captioning in the Deaf/Herd of Hearing Communities - worldwide through screen time consumption along traditional TV closed captioning usage
c) to empower new immigrants to learn their new countries' language during screen time - as they juggle all th
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VISION: To drive all kids to Click! #CaptionsON during screen time to improve their reading skills in a cool, fun, free, way that will, in time, become an automatic reflex, (like buckling up your seatbelt is a reflex now, before starting to drive).
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VALUES: Literacy. Creativity. Inclusion. Empathy. And FUN!
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DIVERSITY: CAPTION.COOL is as unique and as diverse as our world! From Day One, we created the CAPTION.COOL family with diversity and inclusion. . The CAPTION.COOL brand was created with empathy, based on our own literacy journeys with heart to include all kids from all backgrounds who struggle with reading. Ours is not a cookie-cutter campaign: our original CAPTION.COOL Family characters each have an empathy-based story which will evolve our campaign to reach kids in their homes, heart and minds!
PASSION: Truly a passion project, the Click! #CaptionsON campaign was crafted with passion as each one of us believes in the power of literacy to enhance lives and particularily the use of captions to enhance literacy. We are fearless and ready to fail at first in order to succeed in the long term and realize our mission of changing mindsets to consume all screen time with Click! #CaptionsON to improve literacy worldwide especially in our "new normal" post-COVID world.
PURPOSE:
a) to inspire every family to “Make Screen Time Reading Time” when they Click! Captions during TV, online videos and games to read along with captions to improve reading skills. Closed Captioning is free, easy and cool!
b) to further promote the use of Closed Captioning in the Deaf/Herd of Hearing Communities - worldwide through screen time consumption along traditional TV closed captioning usage
c) to empower new immigrants to learn their new countries' language during screen time - as they juggle all th
_
VISION: To drive all kids to Click! #CaptionsON during screen time to improve their reading skills in a cool, fun, free, way that will, in time, become an automatic reflex, (like buckling up your seatbelt is a reflex now, before starting to drive).
_
VALUES: Literacy. Creativity. Inclusion. Empathy. And FUN!
_
DIVERSITY: CAPTION.COOL is as unique and as diverse as our world! From Day One, we created the CAPTION.COOL family with diversity and inclusion. . The CAPTION.COOL brand was created with empathy, based on our own literacy journeys with heart to include all kids from all backgrounds who struggle with reading. Ours is not a cookie-cutter campaign: our original CAPTION.COOL Family characters each have an empathy-based story which will evolve our campaign to reach kids in their homes, heart and minds!
PASSION: Truly a passion project, the Click! #CaptionsON campaign was crafted with passion as each one of us believes in the power of literacy to enhance lives and particularily the use of captions to enhance literacy. We are fearless and ready to fail at first in order to succeed in the long term and realize our mission of changing mindsets to consume all screen time with Click! #CaptionsON to improve literacy worldwide especially in our "new normal" post-COVID world.
The #captionscaptionsON journey began in 1992Leib Lurie's 'Lit' Story
Co-Founder: Kids Read Now, CEO Caption.Cool, CEO Founder: #captions ON Screen Time Reading Campaign C.C Literacy Champion (?) + Cool Grandad! 1962: Leib Lurie falls in love with comic books and becomes an avid reader for excitement and action. 1958: Leib's Mom , Ellen Lurie working with Brown and Black Parents in New York City starts building programs for inclusion, integration and pre-school skill building. This ‘day care’ program grew to 5,000 kids, and became one of those used as a model for what became Head Start in 1964. 1976: Leib and Barbara ( a future reading teacher) get married and have two independent children who are avid readers with a love of reading. 1992: Leib Lurie started his first Closed Captioning reading initiative and never wavered in his belief that closed captioning could improve reading skills. (click video here) Even then Leib was concerned about kids and “screen time” which was TV time) although the term 'screen time' had not yet been coined! Leib goes on to create and build numerous successful companies but remains a passionate literacy advocate. In 2012, Leib and his wife, Barbara Lurie, a teacher and reading specialist who saw the effects of children who weren’t reading at grade level co-founded Kids Read Now, a K-3 in-home summer reading program. Kids Read Now is a 501(c)(3) non-profit firm mailing books home with engaging activities for families; coupled with weekly reminders; the program has been shown to be 98% as effective as summer school for 3% of the cost. In 2021, the program will gift 750,000 books to 85,000 students in 28 States - The Luries' life-long passion for literacy led them to meet many like-minded and like-hearted Literacy Champions. After a few hits and miss in 2020, 1992 Leib's Screen Time Reading Campaign comes to life as the Click! #captionsON Screen Time Reading Campaign in 2021 geared towards 4th to 8th Graders. Ever persistent, Leib will succeed as his serial entrepreneur journey is his foundation for success. The campaign initially launched as Be.Caption.Cool which featured an empathy-based Caption.Cool Reading Family led by "Capty" a travelling, reading -powered unicorn born in the UK who was adopted by American parents. The Caption.Cool family was created by Gloria Maxx, the Lurie's long-time friend, and Leib's former employee and marketing partner through various. Gloria is taking the C.C family with her to Canada, where she and the entire family of characters are working together to create their own empathy-based cartoon! Stay tuned! Barb and Leib along with the entire #captionsON team, are now focused strictly on their trajectory to boosting literacy rates for kids K-3 with Kids Read Now and #captionsON for 4th to 8th Graders - in between being grandparents to three bautiful girls, parents and parents-in law and doggie and kitty parents to Dug, .... and . ?? |
Pic of Kids / Barb
Picture of Barb and Leib ( maybe one with Biden) picture of Gloria |
TITLE HERE Barb's literacy story - and also about being an advocate, teacher, music and drama enthusiast - MOM teaching her kids etc.
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TITLE HERE Gloria will write her own story for your review.
Together with a globally based strategic and creative teams based globally they co-create several versions of the campaign which ultimately culminate in the 2021 2021 Click! #CaptionsON global campaign launch! |
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TITLE HERE Click! #CaptionsON This is where I will put the text - as per the dash board.
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OUR PARTNERS
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Copyright 2021 CAPTIONSON.ORG ALL RIGHTS RESERVED. PRIVACY POLICY
CaptionsON is a non-profit Public Service LITERACY Campaign co-created in
Dayton, Ohio, USA: Kids Read Now Toronto, Ontario, CANADA: Caption.Cool Canada
